The late comedienne Linda Smith once quipped, "I love Waitrose - it's that little bit more expensive."
It's a funny old world, but until the recent global financial panic, we consumers bought into the view that "It must be good if it costs that much", or "Let's be honest, cheap equals crap". The marketing boys had it all sewn up - think of the mouth-watering shots on the M&S ads, with "This is not ordinary food, this is...." Conversely, the supermarkets 'Value' or 'Basic' ranges were acknowledged by the penny pinchers - but barely noticed by you and me.
In IT Training, the high end "luxury market" (surely the best if you can afford it - why else would these companies be market leaders?) convinced us that there are companies around who'll do it cheaper but be warned, you get what you pay for....
Then the world takes a couple of turns, we hover on the brink of financial meltdown, and suddenly value is all the rage! Middle class mummies abandon Waitrose, and discover the delights of Aldi and Lidl. City bankers and their fat profits are the curse of the devil, and we all re-evaluate our spending habits.
Have we been fooled by "reassuringly expensive" price tags?
Dig a little further into the UK training market, and maybe the big boys with their fancy prices are not all they seem. Just because industry's crying out for more skilled networkers and programmers, are we really getting a good deal coughing up 4k-8k to get qualified, or are we just paying to prop up dinosaurs?
It's a bit ironic that many IT trainers are preaching one thing whilst practicing another - supplying a workforce for the digital age using pen and paper methods. Should we really have to wade through books when anything can be downloaded in this communication age? Why should we drive to training centres, forking out for our overnights to support their overheads? 24x7 Interactive learning should be just that - at my convenience, but not at my cost.
With newer, slicker training options available at less than half these prices, maybe it's time we woke up to the fact that in terms of electronic learning, value means lower cost for higher quality. A new order is asserting itself in IT training - In supermarket terms, it's "Simply Value" prices, for "Best Ever" products.
In this uncertain world we're living in, I'd say that's a step in the right direction...
Really informative & very positive... They cut out all the nonsense and just gave it to me in plain terms: This is what you're going to get - and this is where you'll end up. That's all I wanted really.
David : UK
My advisor told me absolutely everything I needed to know. If I needed to know the specifics of a certain subject, he told me everything about that. He was friendly and really helpful.
Leroy : UK
They seemed very knowledgeable about the course... I made a decision quite easily, based on what they said.
Donna : UK
The advice was good. It wasn't overly complicated, so I wasn't bogged down with words that were unnecessary - and I understood where they were coming from. It was very professional.
Hayley : UK
I'd definitely recommend them. I think the price was very competitive - some of the courses out there were three times the price of what they were offering. To me, it's ideal.
Clive : UK
I feel I got good value for money. If you're a practically minded person, the course is perfect. I've also passed your details onto some other people I work with, because they're also interested in that field.
Lee : UK
I'd give the course 10/10. I've already convinced someone else to do one. I just think it's awesome to be quite honest - as long as you're prepared to put the effort in.
Leroy : UK
The advisor was absolutely brilliant. I felt like he was honest... I just can't fault it really.
Shelley : UK
The advisor was very friendly. He came across as very competent with his knowledge of the industry. He gave me a lot of confidence from that point of view.
Tim : UK
The advisor was fantastic I have to say - the way he described everything and helped me to find the right course. Everything he said made sense.